Introduction
Meta truly believes you should utilize Reels, and upload more Reels content. Meta has shared 6 Best Tips for reels users on how to Optimize Your Reels Content Strategy. For sure, during its latest profit call, Meta noticed that Reels currently makes up over 20% of the time that individuals spend on Instagram.
While video generally represents half of the time that clients spend on Facebook. Instagram boss Adam Mosseri has more than once noticed that they’re attempting to unite Instagram’s video choices around Reels. All videos present on the app are currently qualified to be shown in Reels.
The TikTok impact has changed the scenario for numerous social stages, none more so than Meta, and the usage data suggests that to grow fast on Facebook and Instagram you should now consider Reels as a viable option.
Today, Instagram has released tips to assist with boosting your Reels, and give more motivation to your short-structure video cuts.
According to Instagram:
“Since its introduction on Facebook and Instagram, Reels has grown to become a treasure trove of entertaining, imaginative, and educational video content from around the world. Reels is the ideal place for brands to get discovered on the global stage, to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement, and awareness.”
Further underlining this, Instagram expresses that more than 45% of users use the Reels option once a week.
It’s challenging to overstate TikTok’s influence in this regard, which extends beyond simply providing an alternative content option to habitual behavioral shifts – which means that users are now more naturally attuned to respond to short-form content, and are becoming increasingly responsive to such on a daily basis.
As a result, TikTok has fundamentally influenced how people draw in with video content in general, which implies that all applications must align with this usage shift or risk being abandoned, because the more people customer small structure content, the more their focus capacities are intrinsically re-modified to respond to this configuration.
According to this, Instagram has shared 6 best tips for reels users to help them improve how they approach the short video format i.e. Reels :
• Nail the hook – Instagram recommends that, as with all video formats, brands keep their objectives in mind and highlight their brand within the first few seconds of their Reels clips. ‘Showcase your product or service in action if the goal is conversions.
• Get creative with transitions – Because creativity is essential in short-form video, Instagram suggests that brands experiment with transitions to entertain their viewers while also showcasing their brand’s personality. There is no set strategy here; creativity necessitates trial and error. Consider different presentation styles and watch content from other brands and creators to come up with more engaging, original ways to frame your clips.
• Match the rhythm – Music has been a key component in TikTok’s rise, as evidenced by the resurgence of classic Fleetwood Mac hits, as well as other hit songs driven by creative trends in the app. Instagram reports that over 80% of Reels are viewed with sound on, and synching your content to music can help you get the most out of your content. IG also recommends using auto-captions to increase engagement.
• Keep it trending – Aligning with the organic feel of the feed is an important part of Reels and TikTok engagement, which also includes being aware of the latest trends and engaging in them where appropriate. ‘Make your Reels and encourage your audience to remix them, or start a conversation with them in the comments section. To maximize exposure for your content, try using relevant hashtags.’
• Explore collaborations – Of course, if you really want to tap into the creative power of reels, collaborating with experienced and skilled creators can be a great way to boost your brand story in ways you might not have considered on your own. ‘Collaborating with influencers increases engagement, authenticity, and awareness.
Campaigns with Branded Content ads increased awareness by +123 percent, association by +112 percent, and consideration and motivation by +67 percent, demonstrating that creators can help boost brand impact.’ Top creators know what works. Meta’s Brand Collabs Manager tool can assist you in locating relevant creators with whom to collaborate.
• Be genuine – Instagram’s final point is a little more general, but the gist is that genuine content works best in short-form videos. ‘Create Reels that are authentic to you and reflect your brand values.’ That’s not very specific, but the idea is that, in contrast to previous social media trends, people are looking for genuine, unvarnished connections and content within Reels, which can help them connect with your brand’s ethos and approach.
My take on Instagram Strategy
Whatever Instagram has said about growing on reels is good. But if you are a beginner the best tip for reels is to be more consistent with your content. For beginners, it’s more about quantity rather than quality because quality comes with experience. The more reels or content you make the more experience you are going to get and your content will eventually improve with time. If you are starting from zero followers, just focus more on quantity and don’t try to be a perfectionist in everything. It will lead you nowhere, it is just a door to procrastination.