According to Bloomberg, Apple may once more be attempting to secure "Reality" trademarks before releasing its eagerly awaited AR/VR headset.
The names "Reality One," "Reality Pro," and "Reality Processor" have been submitted for registration in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.
Although Apple didn't ask for the trademarks specifically, law firms that it has previously hired to assert brand names filed them on its behalf.
The US Patent and Trademark Office then discovered "realityOS" trademark applications in May. (USPTO).
These were submitted by a business called Realityo Systems, but evidence implies Apple used that as a front to hide its activities
Reality One and Reality Pro could be naming options for the actual headsets, with realityOS as a potential name for the operating system.
The "Reality Processor" could be an M2-based chip designed for the headset, with 16 gigabytes of memory and graphics technology optimized for high-resolution VR and AR images.
After purchasing VR company VRvana in 2017, Apple has been rumored to be developing AR/VR headsets for years
According to the most recent Bloomberg rumor, the headset will be delayed until 2023. It could include VR versions of apps like Maps and FaceTime, & collaboration features to compete with Meta.
It may also allow users to watch movies and other content, as well as provide health-related functions.